Free Financial Analysis Course
This page contains our free online financial statement analysis course. It will teach you the basics of financial analysis, including examples of using financial analysis to analyse financial statements.
The Course Covers:
The Fundamentals of Financial Statements
How to Analyse Financial Statements
Key Financial Ratios and Formulas
Examples of financial analysis in action
Course Modules:
​
Lesson 1: Financial Analysis Introduction
Lesson 2: Common Formulas & Ratios
Lesson 3: Analysing Financial Statements
And more
To start the online course, scroll down.
​
This course is FREE, and no registration is required. It is ideal for start-up businesses and companies seeking financing.
​
Jump to:
​
An Introduction to Financial Analysis
Financial Analysis Course: Financial Analysis Made Easy
Part 1: An Introduction to Financial Analysis
Module overview:
​
-
Course Introduction
-
Course Overview
-
Course Aim
-
And more
1.1 What are financial statements?
In accounting and finance, financial statements are reports that display a business or company's financial health (sales, expenses, or profits) or financial position (assets, liabilities, or equity). Generally, financial statements refer to two specific financial reports: the profit and loss statement and the balance sheet.
​
Sometimes, the profit and loss statement is called the statement of comprehensive income, and the balance sheet is called the statement of financial position. ​
1.2 Who should learn to analyse financial statements?
Reading, understanding and analysing financial statements is not just a handy skill. Financial analysis is essential if a company wishes to grow and remain solvent.
​
The following should learn and use financial analysis:
​
-
Business owners
-
Company directors
-
Business students
-
Accounting students
-
Bookkeepers
-
Accountants
-
Entrepreneurs
-
Shareholders and investors
-
Stock traders and investors
Part 2: Financial Formulas and Ratios
Module overview:
​
-
Company accounts
-
Comparing financial information
-
Common financial formulas
-
Common financial ratios
2.1 Financial Formulas
Competent financial analysis consists of four key stages:
​
1. The gathering of financial information, such as financial statements. Management accounts, cash flow forecasts, and detailed sales and expense reports can also be used.
2. Reviewing information to spot trends and obvious signs of strength and weakness. This is made easier by comparing financial information across several reporting periods, such as comparing the most recent sales and profit figures to those of prior year and the year before that.
3. Using financial formulas. These formulas will provide crucial information about the business, including profit percentages, solvency test results, and the overall financial strength of the business.
4. Analysing results to highlight strengths, weaknesses, areas of concern, and form conclusions
A Complete List of Financial Formulas and Ratios
2.2 Common Financial Formulas and Ratios
Below are the most basic and commonly used formulas for financial analysis:
Name: Gross Profit Margin
Description: Evaluate how much gross profit is generated from sales
Formula: Gross profit margin = gross profit/total sales
​
Name: Gross Profit Percentage
Description: Display gross profit margin as a percentage
Formula: Gross profit margin as percentage = (gross profit/total sales)*100
Name: Net Profit Margin
Description: Evaluate how much net profit is generated from sales
Formula: Net profit margin = gross profit/total sales
​
Name: Net Profit Percentage
Description: Display the net profit margin as a percentage
Formula: Net profit margin as percentage = (gross profit/total sales)*100
Name: Current Ratio
Description: Calculate a company's ability to pay off short-term liabilities with its current assets.
Formula: Current ratio = current assets/current liabilities
Name: Acid Test Ratio
Description: Calculate a company's ability to pay off short-term liabilities with its most liquid assets.
Formula: Acid test ratio = liquid assets/current liabilities
Name: Days Sales Outstanding (DSO)
Description: Measure the average number of days it takes for the company to collect payment from credit sales. DSO can also be referred to as the 'collection period' or 'receivable turnover in days'.
Formula: DSO = (debtors balance/total credit sales)*365
Name: Days Payable Outstanding (DPO)
Description: Measure the average number of days it takes for the company to pay its credit suppliers. DPO can also be referred to as the 'payment period' or 'accounts payable turnover in days'.
Formula: DPO = (creditors balance/total credit purchases)*365

Financial Formulas are easier when you understand the basics of bookkeeping and accounting:
The ULTIMATE Accounting Course
​
​
2.3 Financial Formulas for Profitability
Name: Return on assets
Description: Also known as return on investment. Its used to evaluate a company's efficiency in generating sales from its assets.
Formula: ROA = net profit/total assets
Name: Return on shareholders' equity
Description: Measure the income derived from shareholders' equity.
Formula: Return on shareholders equity = net profit/shareholders equity
2.4 Financial Formulas for Liquidity
Name: Cash ratio
Description: Analyse a company's ability to pay off short-term liabilities with company cash.
Formula: Cash ratio = cash/current liabilities
​
Name: Net working capital
Description: Determine if a company can meet its current liabilities with its current assets.
Formula: Net working capital = current assets - current liabilities
2.5 Financial Formulas for Management Efficiency
Name: Inventory turnover
Description: Measure how many times inventory is sold and replaced.
Formula: Inventory turnover ratio = cost of sales/inventory
Name: Days' inventory outstanding
Description: Measure how many days inventory is in the warehouse before the sale.
Formula: Days inventory outstanding = 365/inventory turnover
Name: Operating cycle
Description: Calculate the days the company takes to complete one operating cycle, i.e., pay for purchases, sell them and collect the revenue from the sale.
Formula: Operating cycle = days inventory outstanding/days sales outstanding
2.6 Financial Formulas for Leverage
Name: Debt ratio
Description: Measure the amount of company assets that are financed by debt.
Formula: Debt ratio = total liabilities/total assets
Name: Equity ratio
Description: Measure the amount of company assets that are financed by owners' equity.
Formula: Equity ratio = total equity/total assets
2.7 Financial formulas for valuation and growth
Name: Earnings per share(EPS)
Description: Calculate the rate of earnings per company share.
Formula: EPS = (net profit-dividends)/company shares
Part 3: Financial Analysis Example
Module overview:
​
-
Analysis of the profit and loss statement
-
Analysis of the balance sheet
3.1 Analysing the Profit and Loss Statement
Take a look at the profit and loss statement below. Study it. Under the profit and loss statement is an example of basic financial analysis utilising basic observations and financial formulas.

General Analysis
​
-
The business is showing a profit for the year.
-
Sales and profits have increased compared to the previous year.​
​
Financial Formulas
​
Gross margin percentage = (20,500/35,500)*100 = 57.75%
Net margin percentage = (10,000/35,500)*100 = 28.1%
3.2 Analysing the Balance Sheet

Financial Formulas
​
Current ratio = current assets/current liabilities = 1.36
Return on assets = 10,000/130,500 = 0.08
Return on shareholders' equity = 10,000/30,000 = 0.33
Net working capital = 95,000-70,000 = 25,000
Debt ratio = 100,500/130,500 = 0.77
Equity ratio = 30,000/130,500 = 0.23

Financial analysis is much easier with accounting software.​
​
Click here for an exclusive and special discount on Xero.



